The Plum 5% Niacinamide Face Serum, infused with rice water and an amino acid complex, is designed for those seeking clear, smooth, and hydrated skin. This serum leverages the skin benefits of niacinamide (vitamin B3) to clear blemishes, improve skin texture, and boost hydration. Enriched with the goodness of rice water, known for its moisturizing and brightening properties, and a nourishing blend of 8 essential amino acids, it effectively enhances skin health. The lightweight, quick-absorbing formula ensures that the serum penetrates deeply without leaving any greasy residue, making it perfect for daily use. Its gentle formulation makes it beginner-friendly and suitable for all skin types. Plus, it is 100% vegan, making it an ethical choice for conscious consumers. With regular use, this serum helps to reveal a brighter, more even-toned complexion and supports the overall integrity of the skin barrier.